Estimated reading time: 0 minutes, 18 seconds

Australian Regulators Rule Menstrual Blood OK for Ads

Thursday, Sep 19 2019
APAC
Written by  CMO Tech News Staff
Australian Regulators Rule Menstrual Blood OK for Ads

Sanitary pad brand Libra’s advertisements depicting menstrual blood on a woman’s legs and underwear did not breach viewing standards, according to regulators. So reports the BBC.

More than 600 complaints were logged over the ads, which some found inappropriate. Ad Standards, though, dismissed the complaints noting the campaign promoted “equality and the de-mystification of menstruation."

Read the full article from the BBC.

Read 2438 times
Rate this item
(0 votes)
More in this category: « More Indians Landing Top Marketing Roles AANA CEO: Board of Directors Don’t Get Marketing »

Visit other PMG Sites: