Estimated reading time: 0 minutes, 22 seconds

Brands Risk Customers if They Place Ads in 'Low Quality' Environments: Study

A new Integral Ad Science study shows 65% of Japanese internet users are likely to stop using a brand if its advertisements are placed in a “low quality” environment. So reports Campaign Asia.

The research shows 80% of those who responded reported it is important for brands to appear in a “high quality” environment. Of note, 70% of those asked would hold the advertiser “solely responsible” should the ads be placed poorly.

Read the full article from Campaign Asia.

Read 2712 times
Rate this item
(0 votes)

Visit other PMG Sites:

PMG360 is committed to protecting the privacy of the personal data we collect from our subscribers/agents/customers/exhibitors and sponsors. On May 25th, the European's GDPR policy will be enforced. Nothing is changing about your current settings or how your information is processed, however, we have made a few changes. We have updated our Privacy Policy and Cookie Policy to make it easier for you to understand what information we collect, how and why we collect it.