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The Asia-Pacific advertising market jumped 6.3% this year, which was more than North America and Europe, the Middle East, and Africa (EMEA), according to a Magna’s latest forecast. So reports Campaign Asia.
North America was up 5.1% and EMEA was up 4.3%. However, the forecast predicts APAC’s growth will drop down a little to 5.9% as “linear spend continues to shrink, countered by double-digit ad growth.” Digital ads are the main driver of global ad spending.
Read the full article from Campaign Asia.