The analysis shows publishers have invested millions of dollars on digital strategies, yet the U.S. tech giants are still “reaping the benefits.” Approximately 80% of the Malaysian digital “adex” is funneled to Google and Facebook, according to estimates in the article. The report also notes other areas face similar challenges due to the media giants’ dominance in advertising.
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Malaysian News Facing Big Obstacles By Way of Google, FB: Report
Facebook and Google, along with piracy, are the biggest threats to Malaysian news broadcasters and publishers, according to a new report from CGS-CIMB Securities Sdn Bhd. So reports the Asia News Network.
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