Per the report, ecommerce and search engines were the top two highest grossing platforms. Search engines were the only platform of the top four to see its market share fall from 2018 to 2019.
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Video Bests News Sites in Chinese Advertising Market Share: Report
A new report from Interactive Marketing Laboratory in Zhongguancun shows video sites—the third highest-grossing advertising platform in 2019—have topped news sites by way of revenue. So reports the South China Morning Post.