Jennifer Sey, brand president at Levi’s and mother of four, says she was pushed out of her job because of her COVID-19 views and her advocacy against virus-related school closures in California. So reports The New York Post.
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Women make up 50% of the country’s population and only account for about 24% of…
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It’s been called the most volatile job in the corporate leadership suite.
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Brands have frequently embraced evergreen content that is able to continually generate traffic and maintain…
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The position of chief digital officer has existed primarily among telecommunications companies, but is likely…
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Luxury fashion company Balenciaga is going to court against the production company behind its spring 2023 ad campaign, which enlisted stars from Nicole Kidman to Bella Hadid.
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Taco Bell has created a billboard that will dispense cheese…
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Church’s Chicken, which is a fast-serve restaurant chain that was…
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Yum Brands’ Pizza Hut brand, which added a new chief marketing officer in November and…
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A study from Buzzoka shows approximately 80% of brands in India are planning to increase their spending on social media influencers. So reports Campaign Asia.
The Influencer Marketing Outlook 2020 survey asked more than 237 marketers and agencies to weigh in on the impact influencers have in marketing. “Influencers are turning out to be a viable tool for marketers focused on optimising their spends in their quest for high-quality customers. Over two-third of customers said that they were superior to those acquired by other marketing channels,” according to the article.
Read the full article from Campaign Asia.
The global ad market will continue its recovery next year,…
Nike has announced former longtime executive Nicole Hubbard Graham as…
Women’s clothing company Z Supply has made separate appointments for…
Fernando Machado, the chief marketing officer at plant-based food technology…