Estimated reading time: 0 minutes, 19 seconds

MasterCard Expands Priceless Campaign to Broaden Customer Experiences

Having launched its “Priceless” slogan 18 years ago, MasterCard has been working to expand its use of digital marketing to expand the range of experiences that it offers its clients, says CMO Raja Rajamannar. So reports Brand Channel.

For example, by tracking social media activity, the company can offer clients tickets for musical performance and can fine tune its philanthropy.

Read the full article from Brand Channel.

Read 4429 times
Rate this item
(0 votes)

Visit other PMG Sites:

PMG360 is committed to protecting the privacy of the personal data we collect from our subscribers/agents/customers/exhibitors and sponsors. On May 25th, the European's GDPR policy will be enforced. Nothing is changing about your current settings or how your information is processed, however, we have made a few changes. We have updated our Privacy Policy and Cookie Policy to make it easier for you to understand what information we collect, how and why we collect it.