Chief Marketing Officer Nuno Teles says by limiting their drinking, millennials are taking steps to shape their reputation and make the best of opportunities that they encounter.
Estimated reading time: 0 minutes, 18 seconds
Estimated reading time: 0 minutes, 18 seconds
Research shows that most millennials are focused on responsible drinking, so Heineken has developed a marketing campaign with the tagline of “Moderate Drinkers Wanted.” So reports Fortune.
Chief Marketing Officer Nuno Teles says by limiting their drinking, millennials are taking steps to shape their reputation and make the best of opportunities that they encounter.