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Marriott Launches 'Go Beyond' Campaign

After having acquired Starwood, Marriott International is increasing its paid content with an ad campaign called “Go Further,” which celebrates the 80-year history of its subsidiary, Sheraton Hotels. So reports Ad Exchanger.

About 70% of Sheraton’s ad spending is dedicated to digital, but the company is now scrutinizing online marketing in light of growing concerns over brands’ advertisements appearing alongside inappropriate content on YouTube.

Read the full article from Ad Exchanger.

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