Estimated reading time: 0 minutes, 21 seconds

Marriott Launches 'Go Beyond' Campaign

After having acquired Starwood, Marriott International is increasing its paid content with an ad campaign called “Go Further,” which celebrates the 80-year history of its subsidiary, Sheraton Hotels. So reports Ad Exchanger.

About 70% of Sheraton’s ad spending is dedicated to digital, but the company is now scrutinizing online marketing in light of growing concerns over brands’ advertisements appearing alongside inappropriate content on YouTube.

Read the full article from Ad Exchanger.

Read 3981 times
Rate this item
(0 votes)

Visit other PMG Sites:

PMG360 is committed to protecting the privacy of the personal data we collect from our subscribers/agents/customers/exhibitors and sponsors. On May 25th, the European's GDPR policy will be enforced. Nothing is changing about your current settings or how your information is processed, however, we have made a few changes. We have updated our Privacy Policy and Cookie Policy to make it easier for you to understand what information we collect, how and why we collect it.