Under the tagline, “What we value most shouldn’t cost more,” the new campaign aligns under the brand’s banner promise “Expect More. Pay Less,” says CMO Cara Sylvester. In fact, it is designed to serve as a framework for Target’s marketing efforts.
The campaign was designed in partnership with creative agency Mother and media agency Essence. It will also include several other elements, such as “video, social, display, audio, print and out-of-home media that will roll out on May 30 and run through the fall.”