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Inside Applebee’s ‘Here’s to The Regulars’ Campaign

Applebee’s recently launched its "Here's to The Regulars" campaign, set to the theme song from 80-sitcom hit ‘Cheers.’ Marketing Dive recently interviewed CMO Joel Yashinsky on the new campaign and more.

applebeesHere are some highlights from their conversation about the campaign:

  • The 15-, 30- and 60-second spots showcase actual Applebee’s regulars. “We knew that there were great stories of people who love our brand, who visit us regularly, who connect with our team members on a regular basis.”
  • Applebee’s partnered with agency Grey.
  • The connection to Cheers helps position Applebee’s as a place “where everybody knows your name.” There is “a connection to what they displayed in the show and what we strive for each and every day in the restaurant experience that we provide our guests…”
  • Consumers are looking for authenticity. “People are looking for that natural connection and why a brand matters. These stories are natural, they're authentic and real.”

Read the full article from Marketing Dive.

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