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Global CMO Interview: Bringing Kodak Back from the Brink

Sunday, Nov 20 2016
CMO Challenges
Written by  CMO Tech News

When the digital camera made film obsolete, that left Kodak with no relevant place in the market. So reports CMO.

With limited release and 5,000 preorders of a Super 8 camera plus speculation about a Kodak smartphone, what is global CMO Steven Overman’s plan for making Kodak relevant in the marketplace?

It’s got a lot to do with nostalgia and building a “creative maker ecosystem of products.” Something’s going right—today Kodak has built annual revenues back to between US $1.5 billion and $1.7 billion. It’s also returned to profitability.

Read the full article from CMO.

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