The growth of vendors illustrates the complexity of technology, with the number of firms offering marketing solutions having grown from 1,000 in 2014 to about 4,000 in 2016.
Estimated reading time: 0 minutes, 18 seconds
Estimated reading time: 0 minutes, 18 seconds
Understanding technology, coping with a complex array of vendors, keeping up with innovation, and tracking customer experiences will be some of the biggest challenges for marketers in 2017. So reports Forbes.
The growth of vendors illustrates the complexity of technology, with the number of firms offering marketing solutions having grown from 1,000 in 2014 to about 4,000 in 2016.