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How CMOs Can Buck the Trend of Declining Tenure

Sunday, May 14 2017
CMO Challenges
Written by  PLP News

During the past two year, the average tenure of chief marketing officers has declined by six months and now stands at only 42 months. However, executives can fight this trend. So reports MarketingLand.

CMOs are under pressure to hit home runs rather than consistently hit singles or doubles, so they should emphasize video marketing and artificial intelligence among other strategies.

Read the full article from MarketingLand.

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