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The Marketing Funnel is Dead

Saturday, Nov 04 2017
CMO Challenges
Written by  CMO Tech News

Rather than focus on the more than 100 year old marketing funnel strategy, financial brands should emphasize the client journey. So reports The Financial Brand.

With modern prospecting models, brands can start the marketing process with qualified prospects, which has inverted the traditional marketing funnel.

Read the full article from The Financial Brand.

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