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Growth of Marketing Budgets Reverses

Friday, Nov 24 2017
CMO Challenges
Written by  CMO Tech News

After increasing for three consecutive years, marketing budgets as a percentage of business revenue declined this year. So reports IT-Online.

According to a Gartner survey of CMOs in North America and the U.K., marketing budgets have declined from 12.1% of revenue in 2016 to 11.3% this year.

Read the full article from IT-Online.

 

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