Brands that don’t fully understand their technology may be overly dependent on their agencies for strategy and solutions.
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Survey Shows Marketers Don’t Understand Tech
A recent study by media consultant ID Comms has found that 41% of marketers believe they are using media technology “ineffectively” or “completely ineffectively” while only 15% say they are using it “effectively.” None say they are using it “very effectively.” So reports MediaPost.
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