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Retargeting Will Thrive Despite Increased Privacy Initiatives

Sunday, Dec 31 2017
CMO Challenges
Written by  CMO Tech News

Advertising is likely to thrive this year despite facing challenges from privacy initiatives such as Apple’s Intelligent Tracking Prevention technology and Europe’s GDPR regulation. So reports MarketingLand.

Firms that depend on third-party data may be challenged by the changes, but they will find work-around solutions.

Read the full article from MarketingLand.

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