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Marketers Believe eMail Marketing is Easy, But Not Most Effective

Friday, Jan 05 2018
CMO Challenges
Written by  CMO Tech News

In a recent study by Ascend2 and Research Partners, only 10% of survey respondents said email is among the toughest marketing technologies to use. However, only 13% said it is the most effective channel. So reports MediaPost.

Some marketers believe the effectiveness has declined because of growing use of email marketing across brands and the use of spam filters at a time when other channels, such as social media, are generating more attractive results.

Read the full article from MediaPost.

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