At the same time, only 37% of brands and marketers say they are responsible for brand safety.
Estimated reading time: 0 minutes, 18 seconds
Estimated reading time: 0 minutes, 18 seconds
Of the 82% of U.S. consumers that find it annoying when ads appear next to low quality content, 62% say they will stop buying from brands that have committed the mistake, according to a recent ISA study. So reports ISA Insider.
At the same time, only 37% of brands and marketers say they are responsible for brand safety.