Almost all (95%) of those polled in Forrester’s Q3 B2C Marketing CMO Pulse Survey 2022, say they plan to increase their marketing budget in 2023. More than half (52%) said they plan a significant increase.
In a tough economic market, a customer-first strategy is key, according to Tom Wentworth, CMO at Recorded Future. “Help them get more value from what they already own, and they will be more likely to buy more from you in the future,” he says, according to the article. Wentworth also said marketers should focus on privacy, branding and creating valuable content that stretches beyond marketing.
For his part, Victor Elmann, CMO of Circuit City Corporation Inc., says customer retention, growing brand awareness and developing new marketing strategies are among his top priorities. IntelePeer CMO Brian Gilman says his priorities include efficiency, targeting and tailoring.
