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Amazon Has a Commanding Share of Retailing

Sunday, Feb 07 2016
CMO Tech
Written by  CMO Tech News

During the holiday shopping season, 87% of online shoppers used Amazon.com for comparison shopping and 73% of shoppers said they purchased items from the online retailer, according to a survey by Survata. So reports Bloomreach.

Bloomreach hired Survate to conduct the research. Survey respondents didn’t list pricing as a top factor for using Amazon, rather many shoppers said they use the website because it provides customized searches for products, says Joelle Kaufman, head of marketing and partnerships at bloomreach.

Read the full article from Bloomreach.

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