That's according to Andy Markowitz, general manager of GE's performance marketing labs. So reports CIO. Encouragingly, the joint venture has helped GE improve its marketing automation and has had a positive impact on its culture.
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GE Honcho Reflects on Marketing Automation with Marketo
GE, which was the first company to tap the joint venture of LinkedIn and Marketo, has more work to do to tie together different marketing resources across its enterprise at a time when more customers are turning off cookies and implementing ad blockers.