For example, the industry needs to address problems that detract from the web browsing experience, such as ads that can easily be clicked on accidentally.
Estimated reading time: 0 minutes, 19 seconds
Estimated reading time: 0 minutes, 19 seconds
Publishers have no quick fix for dealing with ad blocking, but enacting long-term strategies can help advertisers get their messages through to Internet surfers, according to speakers at the 4As Transformation conference. So reports AdAge.
For example, the industry needs to address problems that detract from the web browsing experience, such as ads that can easily be clicked on accidentally.