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Smaller Retailers Using Mobile Apps for Customized Marketing

Kenjo Markets, which operates 36 convenience stores in Tennessee, and U-Gas Inc., which operates stores in the St. Louis area, have recently tapped mobile apps to provide customized marketing. So reports Convenience Store News.

Kenjo will use Verge Retail for providing coupons, customer games, and other features while U-Gas will use GasBuddy OpenStore to provide gasoline prices, special offers, and games.

Read the full article from Convenience Store News.

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