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Google Ad Changes Could Boost Click Through Rates

Google’s launch of extended text ads for targeting mobile device users has potential for improving click through rates, or at least developing comparable results to the company’s traditional advertising. But, for now, a wide range in results can be expected. So reports Search Engine Land.

The Google service, which supports longer text ads, has generated a wide range of click through rates, which could simply be a result of statistical chance.

Read the full article from Search Engine Land.

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