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Digital Marketing Expectations 2017: Will Video Dominate?

With more companies of all sizes bringing their campaigns online, the digital marketing space is getting even noisier and more competitive.

While analytics, or at least the most effective use of them, lags behind the sheer volume of data that can be collected, many industry insiders are speculating about marketing trends and new directions for 2017. Even with the great unpredictability of digital, many agree that video will dominate social advertising, mobile will crush desktop, and social conversation will have its day in the sun.

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