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Ad Blocker Remediation Technology Frequently Fails

Technology that seeks to remediate the impact of ad blocking technology by asking web surfers to subscribe to advertising-free content or to allow sponsored content typically fails, says San Francisco-based Streamwize. So reports MarketingLand.

The company maintains that technology senses only about 20% of ad blocking use, unlike Streamwize’s own recently launched product called Adtoniq that has a nearly 100% success rate.

Read the full article from MarketingLand.

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