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Marketing Automation Will Be Highly Influential This Year

In a recent Gleanster study, 90% of survey respondents said they use marketing automation for large email campaigns, which illustrates that the technology will continue to be highly influential in 2017. So reports The Huffington Post.

In addition to making marketing teams more efficient, advancements in artificial intelligence are likely to help marketers create more personalized services, according to the study.

Read the full article from The Huffington Post.

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