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Marketing Tool Tech Integration Severely Lacking: Study

Sunday, Apr 02 2017
CMO Tech
Written by  CMO Tech News

Only 3% of marketers say their technology tools for automation, engagement and deployment are integrated. That's according to a recent survey by the CMO Council and RedPoint Global. So reports eMarketer.com.

More than a third of respondents say they need to conduct some functions manually. Some of the challenges with integrating marketing stacks result from the rapid growth and adoption of new technologies.

Read the full article from eMarketer.com.

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