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Most Firms Don’t Test Emails: Study

Saturday, Jun 17 2017
CMO Tech
Written by  CMO Tech News

In a new survey of marketers by GetResponse, 51% of respondents said they do not test or optimize emails, which can entail experimenting with different subject lines and landing pages. So reports MediaPost.

Technology, such as A/B testing, can allow marketers to send two versions of an email to a test group and then automatically send the version with the highest open rate to a broader target market.

Read the full article from MediaPost.

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