The partnership will seek to use IBMs artificial intelligence platform, Watson, to enhance advertising and provide content that is more engaging for end users.
Estimated reading time: 0 minutes, 17 seconds
Estimated reading time: 0 minutes, 17 seconds
IBM and MediaMath have formed a partnership that the two organizations say will allow them to create futuristic infrastructure, including improved cognitive advertising bidding. So reports MarTech Advisor.
The partnership will seek to use IBMs artificial intelligence platform, Watson, to enhance advertising and provide content that is more engaging for end users.