For example, the technology, which is called EyeVu, will help assess which portions of video advertisements are watched and then identify at what points viewers stop watching content.
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VuLiv Launches Eye Tracking Technology
VuLiv Player, which is an audio-video platform that uses artificial intelligence and machine learning to build predictive and prescriptive content recommendations, has launched an eyeball tracking system to better assess if advertisements are being viewed. So reports Deccan Chronicle.
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