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Springbot Establishes Marketing Cooperative

Saturday, Mar 31 2018

CMO Tech

Written by CMO Tech News

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Springbot, which provides a marketing automation platform for online stores, has launched its Exchange, which is a data cooperative for small and mid-size firms. So reports MarTechToday.

The cooperative allows participating retailers to upload lists of anonymized clients and then receive “lookalike” matching customers that can then be targeted with marketing campaigns.

Read the full article from MarTechToday.

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