With the data crackdown, marketers are likely to move closer to working directly with Facebook rather than use data brokers such as Acxiom Corp. and Oracle’s Data Cloud.
Estimated reading time: 0 minutes, 21 seconds
Estimated reading time: 0 minutes, 21 seconds
By imposing new privacy restrictions and limits on how data is used, Facebook could make it hard for third-parties to pitch advertisements through the social media site. So reports the Los Angeles Times.
With the data crackdown, marketers are likely to move closer to working directly with Facebook rather than use data brokers such as Acxiom Corp. and Oracle’s Data Cloud.