The average amount of spending per brand was at $12.1 million in 2017 and $14.2 million in 2018.
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Brands Expect to Increase Video Advertising
The average expected allocation to video marketing per brand in 2019 is $18 million, with $9.3 million expected to be allocated to original content, according to the “Digital Content NewFronts: 2019 Video Ad Spend Report” by IAB Research. So reports TV Technology.
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