The late-March seminar, sponsored by performance marketing platform CAKE, featured a series of 20-minute sessions and subsequent interactive debate. Some of the topics discussed include: 

• Increased efficiency
• Allowing smaller companies to compete with larger advertising firms
• Moving away from "last click"
• Leveraging the power of content affiliates 

The participants also discussed data protection and letting go of the "nostalgia" of marketing as a "people-based industry," the article reads. 

Read the full story from PerformanceIN.