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UK Driving Strong European Ad Index

Confidence in European advertising is way up following the half-year lull that preceded the start of 2018. So reports WARC.

According to the European Association of Communications Agencies’ most recent Advertising Business Climate Index, confidence in the advertising industry jumped 12 points from January to April 2018. The +13 score is the highest since the back end of 2016.

The U.K.’s confidence index is up 75.4 points, moving out of the black from -26.2 to 49.2. France and Italy also saw strong growth.

Read the full article from WARC.

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