Estimated reading time: 0 minutes, 25 seconds

UK Driving Strong European Ad Index

Sunday, May 06 2018
EU/UK
Written by  CMO Tech News

Confidence in European advertising is way up following the half-year lull that preceded the start of 2018. So reports WARC.

According to the European Association of Communications Agencies’ most recent Advertising Business Climate Index, confidence in the advertising industry jumped 12 points from January to April 2018. The +13 score is the highest since the back end of 2016.

The U.K.’s confidence index is up 75.4 points, moving out of the black from -26.2 to 49.2. France and Italy also saw strong growth.

Read the full article from WARC.

Read 3739 times
Rate this item
(0 votes)
More in this category: « Google Bans Rehab Ads in the U.K. After Purported Deception 9/10 Companies Not Ready for GDPR: Survey »

Visit other PMG Sites:
PMG360 is committed to protecting the privacy of the personal data we collect from our subscribers/agents/customers/exhibitors and sponsors. On May 25th, the European's GDPR policy will be enforced. Nothing is changing about your current settings or how your information is processed, however, we have made a few changes. We have updated our Privacy Policy and Cookie Policy to make it easier for you to understand what information we collect, how and why we collect it.
Ok Decline