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New Study Reveals Trends in Marketing Tech Adoption

Walker Sands conducted a study this fall with 335 U.S. marketers on the subject of marketing technology adoption.

Findings of note: best-of-breed marketing technology stacks are leading the field. Integration is becoming less of a problem while strategy—particularly in maximizing return from marketing technology investments—is a significant challenge.

The report also explains the new role of the marketing technologists and how holistic approaches can help companies best train and develop marketing tech teams.

Download the report here.  

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