The allocation to digital initiatives reflects the growing amount of time that consumers spend online, he says.
Estimated reading time: 0 minutes, 18 seconds
Estimated reading time: 0 minutes, 18 seconds
PepsiCo, which is considered by some to be the king of Super Bowl advertising, plans to allocate 40% of its marketing for the event on digital initiatives, says Ram Krishnan, CMO for PepsiCo’s Frito-Lay brand. So reports AdWeek.
The allocation to digital initiatives reflects the growing amount of time that consumers spend online, he says.