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Network Will Implement Ad Blocking with Shine

Claiming the current digital ad model is broken, Tom Malleschitz, CMO of mobile broadband provider Three U.K., says the company will take ad blocking technology from Israeli firm Shine for a 24-hour test drive. So reports Mobile World Live.

Three, he adds, is committed to developing a new model that will revolutionize the advertising experience.

Read the full article from Mobile World Live.

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