Since Santander and other companies are the source of revenues for advertisers, they are capable of playing a role in sorting out problems, he maintains.
Estimated reading time: 0 minutes, 20 seconds
Estimated reading time: 0 minutes, 20 seconds
Santander Chief Marketing Officer Keith Moor in the United Kingdom says trying to get advertisers to work together to fight online fraud, promote brand safety, and enhance viewability has been like pulling teeth. So reports Mediatel Newsline.
Since Santander and other companies are the source of revenues for advertisers, they are capable of playing a role in sorting out problems, he maintains.