PwC partner David Silverman says the big increase illustrates the vitality of interactive marketing and the appeal of digital for luring customers.
Estimated reading time: 0 minutes, 16 seconds
Estimated reading time: 0 minutes, 16 seconds
Despite concerns over online fraud and the growing use of ad blockers, internet advertising grew 21% during the first quarter, says IAB and PwC. So reports AdExchanger.
PwC partner David Silverman says the big increase illustrates the vitality of interactive marketing and the appeal of digital for luring customers.