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Adobe Adds Tools for Marketing Through Spotify

Adobe has completed beta testing, which involved having more than 50 advertisers, including DR Pepper Snapple Group, execute 70 Spotify campaigns through the company’s demand-side platform. So reports MarketingTechNews.

The Adobe platform lets brands provide audio, mobile, and desktop messages with individuals that stream music with Spotify.

Read the full article from MarketingTechNews.

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