PepsiCo’s Quaker Oats subsidiary has already tested the customization offering, which SnapChat is calling “Audience Filters.”
Estimated reading time: 0 minutes, 15 seconds
Estimated reading time: 0 minutes, 15 seconds
SnapChat is moving beyond customized assets based on geographical preference by allowing advertisers to target users based on interests, gender, time of day, age, and other criteria. So reports AdAge.
PepsiCo’s Quaker Oats subsidiary has already tested the customization offering, which SnapChat is calling “Audience Filters.”