Estimated reading time: 0 minutes, 20 seconds

Sears Kills TV Ads in Shift to Digital Marketing

Friday, Jan 05 2018
News
Written by  CMO Tech News

In a highly unorthodox move, struggling Sears Holdings ran no television advertising during the holiday season, despite the company having a substantial portion of customers who are elderly and are likely view traditional media. So reports Fortune.

Sears, which has been closing stores in response to declining sales, attributes its lack of TV advertising to an increased focus on digital marketing.

Read the full article from Fortune. 

 

Read 2700 times
Rate this item
(0 votes)
More in this category: « Don’t Underestimate the Value of Visuals in Content Brands Increase Number of Websites for Advertising »

Visit other PMG Sites:
PMG360 is committed to protecting the privacy of the personal data we collect from our subscribers/agents/customers/exhibitors and sponsors. On May 25th, the European's GDPR policy will be enforced. Nothing is changing about your current settings or how your information is processed, however, we have made a few changes. We have updated our Privacy Policy and Cookie Policy to make it easier for you to understand what information we collect, how and why we collect it.
Ok Decline