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IPG Buys Digital Marketing Firm for $2.3B

Sunday, Jul 08 2018
News
Written by  CMO Tech News

Conway, Arkansas-based Acxiom has agreed to sell its main business unit, called Acxiom Marketing Solutions, to New York-based Interpublic Group for $2.3 billion in cash. So reports ArkansasOnline.

The portion of Acxiom that isn’t being purchased by Interpublic focuses on transferring offline data to online applications and will be branded as LiveRamp.

Read the full article from ArkansasOnline.

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