The portion of Acxiom that isn’t being purchased by Interpublic focuses on transferring offline data to online applications and will be branded as LiveRamp.
Estimated reading time: 0 minutes, 17 seconds
Estimated reading time: 0 minutes, 17 seconds
Conway, Arkansas-based Acxiom has agreed to sell its main business unit, called Acxiom Marketing Solutions, to New York-based Interpublic Group for $2.3 billion in cash. So reports ArkansasOnline.
The portion of Acxiom that isn’t being purchased by Interpublic focuses on transferring offline data to online applications and will be branded as LiveRamp.