The technology seeks to prevent brands’ content from appearing on websites associated with terrorism, extreme political opinions, body shaming and other inappropriate matters.
Estimated reading time: 0 minutes, 16 seconds
Estimated reading time: 0 minutes, 16 seconds
RTB House has added a new feature to its advertising retargeting program that uses natural language processing to ensure brand safety. So reports MarTech Advisor.
The technology seeks to prevent brands’ content from appearing on websites associated with terrorism, extreme political opinions, body shaming and other inappropriate matters.