The unit will combine data on AT&T’s 170 million subscribers of mobile, broadband, and streaming media with content from WarnerMedia to deliver targeted advertisements to consumers.
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AT&T has launched its advertising unit, which it has just named as Xandr. So reports AdExchanger.
The unit will combine data on AT&T’s 170 million subscribers of mobile, broadband, and streaming media with content from WarnerMedia to deliver targeted advertisements to consumers.