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Ads.txt Needed to Prevent In-app Ad Fraud

Saturday, Oct 27 2018
News
Written by  CMO Tech News

With in-app ad fraud having almost doubled year over year, more actions are needed to encourage the adoption of the Ad.txt program, which has already been widely adopted for use in browser-based environments. So reports AdExchanger.

The best way to expand the use of Ads.txt is through support at the app store level.

Read the full article from AdExchanger.  

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